Email can be surprisingly difficult.
Whether you're a web designer, marketer, or the company code monkey, tackling your first (or second, or third... ) email campaign is scary stuff. But it doesn't have to be.
Professional Email Design is a guide to understanding the components of HTML email design. It walks you through everything you need to know to develop robust email campaigns that work across most email clients, including on mobile devices.
Bet you haven't marked up a web page in tables in a while, huh? Don't worry, they're not as scary as they seem, especially after breaking down how best to use them.
Type is the foundation of any good email campaign. I show you exactly how to style all of your type to get the most consistent results, including with web fonts.
Learn which image types work best in email and how to include them so that they don't break your campaigns, all while optimizing for clients that block images by default.
Learn the best way to effectively use links in an email, including multiple approaches to building bulletproof buttons.
Get a solid grasp on fluid tables, fluid images, and media queries–all the ingredients required to make emails responsive.
Learn about some of the cooler email techniques, including using CSS3 in your campaigns and integrating animated GIFs and videos in an email.
I'm Jason Rodriguez, a designer and writer. By day, I work at Litmus, helping to educate people about email marketing and design. By night... I write books doing pretty much the same. My first book, Modern HTML Email, has sold over 1,300 copies. I've written for A List Apart and have given a number of talks on email design. When I'm not writing for the Litmus blog, I post on my own website and write a weekly newsletter, too. Feel free to follow me on Twitter.