Professional Email Design

A handbook for understanding the elements of HTML email design.
Book Cover

Whether you're a web designer, marketer, or the company code monkey, tackling your first (or second, or third... ) email campaign can be scary. But it doesn't have to be.

Professional Email Design is a guide to understanding the components of HTML email design. It walks you through everything you need to know to develop robust email campaigns that work across most email clients, including on mobile devices.

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What a lifesaver your book was. Here’s something that kept happening: I thought I already had many tricks and tactics down pat, but time and again as I kept reading I found myself SMH as you presented a more elegant, supported, and email client-friendly way to accomplish the same—or better! Bravo!
Lenny Tafro, Customer

Here's what you'll learn about:

Using Tables

Bet you haven't marked up a web page in tables in a while, huh? Don't worry, they're not as scary as they seem, especially after breaking down how best to use them.

Styling Type

Type is the foundation of any good email campaign. I show you exactly how to style all of your type to get the most consistent results, including with web fonts.

Using Images

Learn which image types work best in email and how to include them so that they don't break your campaigns, all while optimizing for clients that block images by default.

Links & Buttons

Learn the best way to effectively use links in an email, including multiple approaches to building bulletproof buttons.

Responsive Email

Get a solid grasp on fluid tables, fluid images, and media queries–all the ingredients required to make emails responsive.

Advanced Techniques

Learn about some of the cooler email techniques, including using CSS3 in your campaigns and integrating animated GIFs and videos in an email.

Your book gave valuable insight into the dark art of email design. Thank you for your hard work! It is my go-to reference.
Jai Sandhu, Graphic Designer
Jason has a natural ability to deliver results. We implemented his recommendations into our email campaigns and the outcome was nothing but positive.
Rich O'Brian, SketchUcation
Jason's books bring much needed clarity in the confusing world of email design. Fewer headaches, better emails!
Massimo Arrigoni, MailUp


Digital Edition

Download the full PDF, and access it on any device or print a copy for your desk.

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$45 Save over 20%

Digital + Modern HTML Email

Get the digital versions of both Professional Email Design and my first book, Modern HTML Email, and save over 20%. Includes 2 PDFs + access to example code and resources from Modern HTML Email.

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Want to learn more about my first book? Here you go.